Privacy Policy

1. Introduction

At Heart&BP, we treat the privacy of our users with the utmost priority. We understand that health information is deeply personal, and any data collected through the Heart&BP application is strictly governed by this privacy policy.

By downloading, accessing, or using Heart&BP, you consent to the terms and conditions outlined in this Privacy Policy. Your continued use of the application indicates your acceptance of this policy. The most current version of this Privacy Policy will always be published within the app and on our official web presence for your review.

2. Scope

This Privacy Policy applies to all Personal Data, Health Data, and Technical Information obtained through the Heart&BP application or when you otherwise interact with our services.

Our services may contain interactive modules or links to third-party websites and services that are not under our direct control. We are not responsible for the information security, privacy practices, or content of these external entities. We highly encourage you to review the privacy policies of any third-party products, services, or links to ensure you understand how they manage and protect your information.

3. Information Collection and Use

3.1 Personal Information

To enhance our services, tailor your health insights, and provide a personalized experience, we may request certain identifiable details, including but not limited to your name, age, gender, and email address. We strictly adhere to a data minimization policy, ensuring we only request information that is absolutely necessary for the application's core health-tracking functionality.

3.2 Heart Rate and Blood Pressure Data

Heart&BP records health metrics. Heart rate data may be gathered via your device's built-in camera sensor or compatible wearable devices. Blood pressure data is entered manually or synchronized via health integrations to help you track trends over time. This biological and physiological data is used exclusively to generate logs, track changes, and present health patterns to you. We do not link this physiological data to your personal identity in any way on external servers.

3.3 Usage Data and Technical Diagnostics

We may automatically collect technical diagnostics and usage analytics during your interactions with the app, including:

• Device specifications, hardware model, and screen resolution.
• Operating system (OS) version and build.
• Crash reports, stack traces, and system performance logs.

This technical data is used solely to optimize app stability, patch bugs, and improve overall performance. It is strictly de-identified and never used to track or identify individual users personally.

3.4 Camera Access

When you explicitly grant camera permissions, Heart&BP accesses the camera sensor and the device's flashlight to measure your pulse via photoplethysmography.

We do NOT access, collect, stream, or store images, photos, or videos from your camera roll or photo library.

If you choose to save a measurement, the resulting numeric heart rate data is stored locally on your device. You maintain full, exclusive control over this data.

3.5 Apple HealthKit Integration

To provide a comprehensive health tracking experience and sync your wellness history, Heart&BP requests your permission to interface with the Apple HealthKit service. You maintain complete autonomy over this integration and can manage or revoke these permissions at any time via the iOS System Settings.

• Data Access: With your explicit consent, we may read and/or write health data (such as heart rate, blood pressure, and other wellness metrics) directly to the HealthKit database on your device.
• Privacy Guarantee: We strictly comply with Apple's App Store Review Guidelines regarding health information. We do NOT use HealthKit data for marketing, advertising, profiling, or similar commercial purposes. We do NOT store your HealthKit data on external servers, nor do we sell, rent, or disclose this information to third-party advertisers, data brokers, or information resellers.

4. Third-Party Service Providers

To analyze app performance, verify distribution channels, and understand general user interaction trends, we collaborate with a limited number of service providers. These third parties handle non-health data in compliance with their own privacy protocols:

• Firebase (Google LLC): We utilize Firebase Analytics to collect de-identified, aggregated information about how users navigate our App (e.g., screen views, button clicks, session duration). This data helps us optimize user interface design and stability. (Privacy Policy)
• AppsFlyer (AppsFlyer Ltd.): We use AppsFlyer for marketing attribution to understand the installation source of the app (e.g., which download campaign or referral brought you to the App Store). This helps us measure marketing campaign efficiency. (Privacy Policy)
• Facebook (Meta Platforms, Inc.): We integrate components of the Facebook SDK for marketing attribution and to evaluate the success of our global advertising outreach. (Privacy Policy)

5. Security of Your Personal Data

Heart&BP is deeply committed to protecting your Personal Data. We utilize industry-standard encryption standards, local storage protections, and strict secure processing workflows to safeguard your information from unauthorized access, loss, alteration, or disclosure.

Please note that while we use commercially reasonable and technologically advanced efforts to secure your data, no method of electronic transmission over the internet or method of digital storage is 100% secure; therefore, we cannot guarantee its absolute security.

6. Children's Privacy

Heart&BP is designed and intended for an adult audience and is not meant for use by children under the age of 13 (or the equivalent legal age in your jurisdiction). We do not knowingly collect, solicit, or maintain personal information from children under 13.

In the event that we discover we have inadvertently collected personal details from a child under the age of 13 without verified parental consent, we will take immediate measures to purge that information from our systems as quickly as possible.

7. Medical Disclaimer

Heart&BP is designed for fitness, tracking, and general wellness purposes only. It is NOT a medical device, is NOT cleared by any regulatory body (such as the FDA), and is NOT intended for use in the diagnosis, cure, mitigation, prevention, or treatment of any medical condition or cardiovascular disease.

The calculations, tracking charts, and values provided in this application are for informational and educational references only and may be affected by environmental factors, skin types, movement, and hardware limitations. You should never rely on this App as a substitute for professional medical advice, clinical diagnosis, or specialized treatment.

Always seek the prompt advice of a qualified physician or cardiologist if you have any questions regarding your blood pressure, heart health, or chronic conditions. Never disregard professional medical advice or delay seeking clinical care because of something you read or tracked within Heart&BP.

8. Changes to This Privacy Policy

We reserve the right to modify, amend, or update this Privacy Policy periodically to reflect shifts in our data collection practices, operational enhancements, or statutory legal requirements. We encourage you to review this policy document regularly within the application to stay fully informed of how we guard your privacy.

9. Contact Us

If you have any questions, regulatory inquiries, operational feedback, or data privacy concerns regarding this Privacy Policy or our software practices, please reach out directly to our dedicated privacy compliance team:

Contact Email: [email protected]